Marketing!!

Making a good design is only half the battle. For a design to impact society, it needs to be marketed. Without solid knowledge of the product, customers cannot utilize the product to its full potential. There are four principles of marketing: product, price, place, promotion. The product deals with the design. This is what I have learned about in class. Price is the value that the product is exchanged for. Without a proper price, the design will never reach its target market. Place refers to the distribution of the product. The chain of distribution follows this order: manufacturer, (agent), wholesaler, retailer, consumer. The promotional mix is advertising, sales promotion, publicity, and personal selling. All these together display the design of the product and inform the consumer about the product. This is just a sneak peek into the world of marketing, there is much more out there!